For the people

“I saw where I could change things and make sealskin more commercially viable,” said Ditte Sorknæs, who had been CEO of Great Greenland Furhouse for six months when we took this photograph. “We are well underway, but now my commercial goal has transformed into a more ‘hippyish’ goal; it’s more centered on my employees. Good people stuck by here for 20+ years, and they are fighting every day. This is a more personal task than it has ever been. I have the same goals, but now I do it for the people.”

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