A hand runs across blue and green dyed sealskin.
Sealskin. Classic Blue is always popular, “Blue goes really well in the seal,” says Great Greenland’s CEO Ditte Sorknæs, but the Neon Green … well … it’s 30% off.
Notice how the skin is dyed so you can still see the spots. “We are quite proud of this,” says Ditte, “to keep the orginal pattern is really important to us.” The skins come from hunters all over Greenland. It’s still a controversial product in some parts of the world, but here it’s more than fashion. It’s culture.